Most teams set budgets quarterly and look at them monthly. By the time anyone notices a channel slipping, a month of spend is gone. The fix is not more dashboards. It is a short, consistent weekly ritual.

The agenda

Spend ten minutes on what changed: channels whose cost per acquisition or ROAS moved more than 15% week over week. Spend ten minutes on why, using attribution paths rather than platform-reported numbers. Use the final ten minutes to decide where to move budget and by how much.

Rules that keep it honest

Shift no more than 20% of a channel's budget in a single week, and give every change at least two weeks before judging it. Write each decision down so next week starts with what you expected to happen.

Let the data set the agenda

Skyroot's budget alerts surface these changes automatically every Monday, so the meeting starts with decisions instead of digging. Teams that keep the ritual for a quarter typically cut blended CAC by a fifth.