Every month the same meeting happens. Marketing presents platform-reported revenue, finance presents booked revenue, and the numbers never match. The rest of the hour is spent arguing about methodology instead of making decisions.

Agree on the source of truth

Revenue lives in billing, so start there. Marketing's job is to explain where that revenue came from, not to report a separate number of its own.

Publish definitions once

Write down what counts as a conversion, which attribution model you use and how refunds are handled. Share it with both teams and change it only on purpose.

Review one shared dashboard

When both teams open the same Skyroot report, the conversation shifts from "are these numbers right?" to "what should we do next?", which is the only question that grows the business.